“Ghevan” as a media platform for preserving the linguistic and cultural identity of indigenous peoples of the North
https://doi.org/10.25587/2782-6627-2025-4-61-70
Abstract
This article analyzes the television program Ghevan, broadcast by the Sakha National Broadcasting Channel as an effective tool for preserving the linguistic and cultural identity of the indigenous peoples of the North. Ghevan plays an important role in popularizing and preserving the languages and cultures of the indigenous peoples of the North through the creation of content in the Yukaghir, Evenki, and Even languages. The aim of the study was to examine the genre and thematic diversity of materials broadcast on Ghevan. The subject of the study was materials aired on the Ghevan television program on the Sakha NBC television channel. The study applied continuous sampling, descriptive methods, classifications, and quantitative calculations. The study identified quantitative (total number of programs in ethnic languages for the entire period, programs in ethnic languages) and qualitative characteristics (genres, topics). From 1993 to 2025, approximately 2,816 programs were broadcast, including in the Yukaghir language (~ 15%), the Evenki language (~ 40%), and the Even language (~35%,). All programs can be divided into genres such as essays, documentaries, reports, interviews, and television lessons in the languages of the indigenous peoples of the North. Key themes of the programs: 1) Reflection of the traditions and folklore of the indigenous peoples of the North; 2) Preservation of endangered languages and cultures; 3) Film archives as a mechanism for preserving historical memory; 4) Cinema as a method of cultural analysis. The television program Ghevan is a unique example of a media product aimed at preserving ethnocultural heritage. For its further development, a number of organizational and financial issues must be resolved, which will strengthen its role in preserving the languages and cultures of the indigenous peoples of the North.
About the Authors
S. N. Naumova
M. K. Ammosov North-Eastern Federal University
Russian Federation
Russian Federation
NAUMOVA Sofia Nikolaevna, Master’s student
Yakutsk
A. I. Gorokhova
M. K. Ammosov North-Eastern Federal University
Russian Federation
Russian Federation
GOROKHOVA Anna Ivanovna, Cand. Sci. (Philology), Associate Professor, Department of Foreign Languages in Humanities
Yakutsk
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Review
For citations:
Naumova S.N., Gorokhova A.I. “Ghevan” as a media platform for preserving the linguistic and cultural identity of indigenous peoples of the North. Altaistics. 2025;(4):61-70. (In Russ.) https://doi.org/10.25587/2782-6627-2025-4-61-70
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